Case Studies: Some ideas on how Bloomin' Promotions can help you make your dollars grow!
Timberland Postcards for Vanity Fair
The Timberland shoe company successfully sent our seeded paper postcards as an invitation to a million readers of Vanity Fair magazine "...to help not only make someone's day better, but also their environment." Our handmade postcards were automatically sewn into the seam of a full color 2 page Vanity Fair ad. The ad describes how "it is a little better than your average postcard" and suggests you send it to a friend. The postcard is embedded with wildflower seeds. We couldn't agree more with the theme of the ad, which our cards helped communicate... "Doing something better, is just better."
When you want it to grow...accept no imitations! Packed with handfuls of the highest quality seeds, Bloomin' Promotions get results! Since 1995, independent seed testing labs and scores of satisfied customers confirm what people have been saying for years, "these things really grow!" Die cutting ensures the brightest colors, and highest quality design work. Flat and light, we think you'll find Bloomin' Promotions® remains an affordable and unique solution to many of your marketing initiatives and challenges. Our courteous and knowledgeable staff is happy to walk you through all the options to ensure each promotion meets your needs, expectations, budget, and time frame. Count on us to get it done right and on time!
Give us a call and let's grow together!
Santa Fe Natural Tobacco Company
The Santa Fe Natural Tobacco Company has been sending tens of thousands of our full-size wildflower seed cards each month to all of their customers, as a special birthday wish from the people of Santa Fe Natural Tobacco Company. It has been a successful customer retention effort that has not gone unnoticed by the lucky recipients. Not only does the handmade card reiterate the handmade identity of the company's own products, it has also helped reinforce the feeling of community between the company and their close knit family of consumers.
Herman Miller furniture tags
High end furniture manufacturer included one of these product tags on each of their new state of the art office chairs. The seed paper was cut in the shape of their logo (a leaf) and incorporated with a printed and die-cut hang tag. The tags listed the Mirra Chair benefits and helped reiterate the earth friendly nature of the chair. The handmade detail oriented gift tag mirrored the handmade quality and "first class" feeling found in the chair.
Israel Telecom direct mail
Israel's largest and primary provider of cellular telephone service sent 1 million printed cards containing our violet petunia seed paper. Translated into Hebrew, the card talked about a growing relationship between the cell provider and their growing customers. Flat and light, cards were sent as a premium to go out with their customer's monthly statement. Delighted with the promotion, the company found our seed paper to offer a unique gift, of high perceived value, wikth little or no value, with little or no additional mailing cost. With over 1 million mailed, there have been lots of purple petunias sprouting up all over Israel.
Volvo Motor Company
Volvo has included a handmade plantable key as part of an appreciation package that goes out to customers, and potential customers each year. The premium plantable key is simply embossed with their logo and tag line "for life," which works particularly well with the living seed paper keys. A custom paper mix and manufacturing process was employed to achieve the exact texture, look, and feel the client desired. Other options include a colorful raffia tie, real flower petal inclusions, and a sealed cellophane bag.
