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Katherine Homes Case Study

Posted by on in Plantable Seed Paper Promotions

 

Case Study for Katherine Homes:

End User:

Katherine Homes SPEAK album release.

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Objective:

This recording artist wanted to change the way musicians market themselves and sell CD’s. She wanted to bring awareness of the affects CD sales had on the environment, filling up the landfills, and show an alternative way to sell music. Instead of handing out and selling promotional CD’s at her concerts (fans don’t want to hold on to them all night), she was able to hand out these smart, dual purpose music download coasters for fans to upload to the music platform of their choice (Spotify, iTunes, Pandora, etc.). No scratched cd’s no plastic jewel cases, just an eco-friendly gift delivering the music and the gift of flowers.

Strategy & Execution:

To help make her objectives a success, she was recommended to use a Seed Paper Coaster by Bloomin Promotions. Bloomin was the obvious choice, considering their ability to print variable data codes on seed paper, and for their reputation as the worldwide leader in all things seed paper and sustainable products.

 “…In order to keep plastic out of the landfill- and to eliminate the resources and energy it takes to recycle a CD- I wanted to create something more environmentally friendly. I grabbed my web developer friend, Karan Gill, and seed paper experts, Bloomin Promotions, to turn my idea into a tangible product.”

Results:

After successfully selling her initial test run of 250, not even a month later she ordered more. Because of the success and positive feedback she received from her fans, she came back and ordered seed paper tags for a festival. It just goes to show that caring for the environment creates a long-lasting relationship and it helps to think outside the box and find sustainable items that reach your target market.

Seed Paper Product:

       Product Description: This 4" square "coaster" with rounded edges is a fun, Earth-friendly format for your message. Use as a coaster, postcard, or more. Your 4-color, custom message is printed on the seed paper with Earth-friendly inks that won't damage the seeds. The seed paper is made by hand from 100%-recycled material and embedded with a hardy mixture of wildflower seeds. Just plant, water and enjoy your wildflowers! Coasters are available in a range of sizes for any custom project.

Some of the features she loved about the four-inch square was the large imprint area. The product included non-GMO seeds, the paper is made from post-consumer recycled materials, and everything is biodegradable. When the biodegradable paper composts away, recipients are left with an abundance of beautiful flowers to enjoy. This product is a fantastic way to create buzz and show your commitment to remaining tree-free and eco-friendly.

Tie-in

Using the Seed Paper Coaster from Bloomin Promotions was a natural fit to support Katherine’s goal of sustainability and clearing the landfills. “It will be a great day when the exchange between an artist and their fans isn’t cash for music and plastic; it’s cash for music and seeds.”

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REI Case Study

Posted by on in Plantable Seed Paper Promotions

 

End User:

REI

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Objective:

To encourage families, friends, animals, and people everywhere to spend time outside. “REI is committed to helping people tap into the joy, renewal and connection that comes from spending time outside with friends and family. This year [2016], we are again closing our doors on Black Friday and paying our 12,000+ employees to spend time outdoors.”

Strategy & Execution:

“This year, REI will shut down on both Thanksgiving and Black Friday because fundamentally we believe that being outside makes us our best selves – healthier and happier, physically and mentally. But as a nation we’re still spending over 90 percent of our lives indoors and it’s a trend we need to tackle,” said REI CEO Jerry Stritzke. “I love that there is a community of people in this country who dedicate their lives to that mission, so together, we are asking America “Will you go out with us?”

            One of Bloomin’s valued distributor partners thought that seed paper would be the perfect match. With the theme of wildlife, outdoors, and nature; seed paper was the perfect giveaway to invite people to be outside. Bloomin’s seed paper is 100% recycled, with vegetable based inks, and biodegradable. It is zero waste, tree free, and encourages people to be outside and grow a garden of wildflowers.

Results:

  REI purchased a total of 18,000 Seed Paper Pins to be worn by all employees. They were thrilled with the results and saw an increase in engagement and widespread awareness all across America.

  • Outdoor co-op shut all 149 of REI doors on Black Friday, processed no online sales and paid all 12,287 employees to take the day off and head outside instead.
  • The year 2016, more than 275 national and local organizations formed a movement to invite millions of people to participate.
  • REI has united with more than 275 non-profit, government, and corporate partners to inspire millions of people to hit the trails, parks, and waterways.
  • A new outdoor activity was launched at REI.com/opt-outside to help people reconnect with family and friends this holiday season and declare support.
  • The response was overwhelmingly positive. More than 1.4 million people and 170 organizations chose to #OptOutside.
  • REI and Subaru partnered together to give New Yorker pet owners and shelter dogs a day in Bear Mountain State Park to be outside. Subaru made a donation to the ASPCA (shelter for dogs) for every photo that dog lovers posted of their outdoor adventure; Over 40,000 people posted a picture!
  • Great articles on success and continuing support are here and here.

 

Seed Paper Product:

             PSPIN Description: An eco-twist on a classic pin, this fully plantable version will complement your green message at your next event. Just send your design and we'll print them directly on the seed paper. The seed paper is made by hand from 100%-recycled material and embedded with a hardy mixture of wildflower seeds. Plant, water and enjoy! Comes with pin glued to the back.

The Seed Paper Pin was a unique, eco-friendly, and sustainable way to connect with clients and customers to get their vision across.

Bloomin Promotions completed 18,000 Seed Paper Pins with two different versions and 153 drop ship locations in twelve business days. Bloomin made the paper, printed, die-cut, assembled, and shipped in under three weeks to help get the word out as fast as they could.

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Petco Case Study

Posted by on in Plantable Seed Paper Promotions

 

Petco Case Study:

End User:

Petco

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Objective:

            Petco needed an original and eye-catching thank you item as a hand out for those that participated in and supported one of their programs to help cats. They looked for a gift that would produce something special to animals and their animal lovers.

Strategy & Execution:

With the idea of a special treat and originality in mind, one of Bloomin’s valued distributors came up with a custom shape and custom seed mix to use in seeded paper. They created the custom Petco Pot with Catnip seeds embedded in the seed paper shape.

Results:

            The customers loved the cute pot shape with catnip seeds. They went home and grew it for their furry friends and were thrilled with the results. You can read one blogger HERE that was pleasantly surprised with how much grew.

“WARNING: The catnip grown from this card may cause total cat euphoria. Symptoms include loud purrs, blissful sniffing, and a general look of love.”

For this event in 2012, Petco ordered a total of 50,000. One year later, they ordered another 37,500 for another event; three months later they ordered 30,000 more; and a week from that they ordered 37,500 more. It is safe to say this was a tremendous success.

Seed Paper Product:

                    Product Description: Grow your business with a green message! Your full-color, custom message is printed on this fun seed paper shape with Earth-friendly inks that won't damage the seeds. Our seed paper is made by hand from 100%-recycled material and embedded with a hardy mixture of seeds. Just plant the entire postcard shape, water and enjoy!

            Some of the features they loved about this seed paper shape included; the ability to customize the shape, the option to choose a custom seed mix that fit their campaign theme, and being able to utilize a CMYK print process on both sides of the product. The team at Bloomin worked hard to create and deliver 50,000 custom shapes, printed on 2-sides, with custom seeds, in just over six weeks.

 

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Whether used for greeting cards, social stationery, or promotions, our all-natural seed paper makes its most meaningful impact when planted—the garden it grows can be enjoyed year after year, adding a little more beauty to our world.

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