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Katherine Homes Case Study

Posted by on in Plantable Seed Paper Promotions

 

Case Study for Katherine Homes:

End User:

Katherine Homes SPEAK album release.

kh frontkh back

Objective:

This recording artist wanted to change the way musicians market themselves and sell CD’s. She wanted to bring awareness of the affects CD sales had on the environment, filling up the landfills, and show an alternative way to sell music. Instead of handing out and selling promotional CD’s at her concerts (fans don’t want to hold on to them all night), she was able to hand out these smart, dual purpose music download coasters for fans to upload to the music platform of their choice (Spotify, iTunes, Pandora, etc.). No scratched cd’s no plastic jewel cases, just an eco-friendly gift delivering the music and the gift of flowers.

Strategy & Execution:

To help make her objectives a success, she was recommended to use a Seed Paper Coaster by Bloomin Promotions. Bloomin was the obvious choice, considering their ability to print variable data codes on seed paper, and for their reputation as the worldwide leader in all things seed paper and sustainable products.

 “…In order to keep plastic out of the landfill- and to eliminate the resources and energy it takes to recycle a CD- I wanted to create something more environmentally friendly. I grabbed my web developer friend, Karan Gill, and seed paper experts, Bloomin Promotions, to turn my idea into a tangible product.”

Results:

After successfully selling her initial test run of 250, not even a month later she ordered more. Because of the success and positive feedback she received from her fans, she came back and ordered seed paper tags for a festival. It just goes to show that caring for the environment creates a long-lasting relationship and it helps to think outside the box and find sustainable items that reach your target market.

Seed Paper Product:

       Product Description: This 4" square "coaster" with rounded edges is a fun, Earth-friendly format for your message. Use as a coaster, postcard, or more. Your 4-color, custom message is printed on the seed paper with Earth-friendly inks that won't damage the seeds. The seed paper is made by hand from 100%-recycled material and embedded with a hardy mixture of wildflower seeds. Just plant, water and enjoy your wildflowers! Coasters are available in a range of sizes for any custom project.

Some of the features she loved about the four-inch square was the large imprint area. The product included non-GMO seeds, the paper is made from post-consumer recycled materials, and everything is biodegradable. When the biodegradable paper composts away, recipients are left with an abundance of beautiful flowers to enjoy. This product is a fantastic way to create buzz and show your commitment to remaining tree-free and eco-friendly.

Tie-in

Using the Seed Paper Coaster from Bloomin Promotions was a natural fit to support Katherine’s goal of sustainability and clearing the landfills. “It will be a great day when the exchange between an artist and their fans isn’t cash for music and plastic; it’s cash for music and seeds.”

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REI Case Study

Posted by on in Plantable Seed Paper Promotions

 

End User:

REI

pspin rei

Objective:

To encourage families, friends, animals, and people everywhere to spend time outside. “REI is committed to helping people tap into the joy, renewal and connection that comes from spending time outside with friends and family. This year [2016], we are again closing our doors on Black Friday and paying our 12,000+ employees to spend time outdoors.”

Strategy & Execution:

“This year, REI will shut down on both Thanksgiving and Black Friday because fundamentally we believe that being outside makes us our best selves – healthier and happier, physically and mentally. But as a nation we’re still spending over 90 percent of our lives indoors and it’s a trend we need to tackle,” said REI CEO Jerry Stritzke. “I love that there is a community of people in this country who dedicate their lives to that mission, so together, we are asking America “Will you go out with us?”

            One of Bloomin’s valued distributor partners thought that seed paper would be the perfect match. With the theme of wildlife, outdoors, and nature; seed paper was the perfect giveaway to invite people to be outside. Bloomin’s seed paper is 100% recycled, with vegetable based inks, and biodegradable. It is zero waste, tree free, and encourages people to be outside and grow a garden of wildflowers.

Results:

  REI purchased a total of 18,000 Seed Paper Pins to be worn by all employees. They were thrilled with the results and saw an increase in engagement and widespread awareness all across America.

  • Outdoor co-op shut all 149 of REI doors on Black Friday, processed no online sales and paid all 12,287 employees to take the day off and head outside instead.
  • The year 2016, more than 275 national and local organizations formed a movement to invite millions of people to participate.
  • REI has united with more than 275 non-profit, government, and corporate partners to inspire millions of people to hit the trails, parks, and waterways.
  • A new outdoor activity was launched at REI.com/opt-outside to help people reconnect with family and friends this holiday season and declare support.
  • The response was overwhelmingly positive. More than 1.4 million people and 170 organizations chose to #OptOutside.
  • REI and Subaru partnered together to give New Yorker pet owners and shelter dogs a day in Bear Mountain State Park to be outside. Subaru made a donation to the ASPCA (shelter for dogs) for every photo that dog lovers posted of their outdoor adventure; Over 40,000 people posted a picture!
  • Great articles on success and continuing support are here and here.

 

Seed Paper Product:

             PSPIN Description: An eco-twist on a classic pin, this fully plantable version will complement your green message at your next event. Just send your design and we'll print them directly on the seed paper. The seed paper is made by hand from 100%-recycled material and embedded with a hardy mixture of wildflower seeds. Plant, water and enjoy! Comes with pin glued to the back.

The Seed Paper Pin was a unique, eco-friendly, and sustainable way to connect with clients and customers to get their vision across.

Bloomin Promotions completed 18,000 Seed Paper Pins with two different versions and 153 drop ship locations in twelve business days. Bloomin made the paper, printed, die-cut, assembled, and shipped in under three weeks to help get the word out as fast as they could.

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Petco Case Study

Posted by on in Plantable Seed Paper Promotions

 

Petco Case Study:

End User:

Petco

petco frontpetco back

Objective:

            Petco needed an original and eye-catching thank you item as a hand out for those that participated in and supported one of their programs to help cats. They looked for a gift that would produce something special to animals and their animal lovers.

Strategy & Execution:

With the idea of a special treat and originality in mind, one of Bloomin’s valued distributors came up with a custom shape and custom seed mix to use in seeded paper. They created the custom Petco Pot with Catnip seeds embedded in the seed paper shape.

Results:

            The customers loved the cute pot shape with catnip seeds. They went home and grew it for their furry friends and were thrilled with the results. You can read one blogger HERE that was pleasantly surprised with how much grew.

“WARNING: The catnip grown from this card may cause total cat euphoria. Symptoms include loud purrs, blissful sniffing, and a general look of love.”

For this event in 2012, Petco ordered a total of 50,000. One year later, they ordered another 37,500 for another event; three months later they ordered 30,000 more; and a week from that they ordered 37,500 more. It is safe to say this was a tremendous success.

Seed Paper Product:

                    Product Description: Grow your business with a green message! Your full-color, custom message is printed on this fun seed paper shape with Earth-friendly inks that won't damage the seeds. Our seed paper is made by hand from 100%-recycled material and embedded with a hardy mixture of seeds. Just plant the entire postcard shape, water and enjoy!

            Some of the features they loved about this seed paper shape included; the ability to customize the shape, the option to choose a custom seed mix that fit their campaign theme, and being able to utilize a CMYK print process on both sides of the product. The team at Bloomin worked hard to create and deliver 50,000 custom shapes, printed on 2-sides, with custom seeds, in just over six weeks.

 

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Tis the season to give thanks and celebrate the holiday season!

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Sending Thanksgiving thank you cards to clients is a great marketing tool that also makes you feel good! The act of sending a personalized card shows your clients that you care about them and appreciate their continued business. It also creates an opportunity to start a conversation about holiday orders.

With over 1.5 billion greeting cards sold during the holiday season every year it is clear that holiday cards are a big money maker. However, it is also clear that standard holiday cards create tons of waste. Glossy coatings and foil render greeting cards unrecycleable, meaning that those types of cards will go straight to the landfill. So why not choose eco-friendly paper instead? Stand out with Bloomin 100% recycled, 100% plantable seed paper.

 

Visit our website to see all of our NEW Thanksgiving Designs to find a design that's right for your next self promo.

(click on article title to read more about our Holiday Stock Design products!...)

 

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Earth Day is coming up this April 22nd. Get your order in this week to save $28 on a setup fee!  

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Check out our cool NEW Earth Day products including: Shapes The Grow, Pocket Gardens, and Earth Day Seed Bombs.

 

 

Or, you can go a more traditional route with our great value, Best Sellers! These include: seed paper bookmarks, Earth-related shape packs, and seed paper postcards!

 

 

 

 

 

 

Bloomin makes it easy with our Earth Day The Easy Way stock design series.

EarthDay 2015 CSCheck our Earth Day The Easy Way Client Safe PDF Catalog to see more stock design options!

It's as easy as 1 - 2 - 3

1. Choose your favorite design

2. Send us your logo and PO

3. Let our award-winning graphic designers do the rest!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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We are thrilled to be nominated as one of PPAI’s Supplier Achievement Competition Finalists! We love our distributors, standing out amongst our competitors, and being able to brag about our fun, unique seed paper! Our Seed Coins are a huge hit and we are happy that everyone enjoys them as much as we do.

 

PPAI Supplier Achievement Finalist ListSeed Coins

We are also looking forward to the PPAI Expo in Las Vegas, NV January 13-15 2015, be sure to stop by and see us.

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breast cancer awareness NEW shapes

Posted by on in Plantable Seed Paper Promotions

Just when we thought we had every breast cancer awareness shape possible, along comes a new one! This pink seed paper bus is ideal for promoting mobile radiology for mammograms on the go. We've got dozens of pink seed paper shapes for promoting Breast cancer awareness month. Check them out here http://bloominpromotions.com/seed-paper-promotions2/promotions/breast-cancer-awareness-1

 

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Like the flowers that continue to thrive late this summer in Boulder, Bloomin' continues to blossom in the eyes of our customers, as we've just been nominated for the PPAI Star award, woohoo!

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Our new plantable seed coins are all the rage this year. They have won 3 out of the 5 Product Showcases at the 2014 ASI shows.They’re eco-friendly, customizable, and extremely unique promotions. 

They are also so realistic that bystanders will actually pick them up right off the ground in excitement! Made from double-thick seed paper, they are the same size and shape as real U.S. minted coins. Letter-pressing both sides gives the coins a textured and weighty feel to them. Each coin will grow something different for your garden. If you want wildflowers this year, then only plant the pennies. To add to your veggie garden, plant the dimes for carrots & turnips or plant the quarters for a mix of salad greens. Create your own herb garden from the nickels which include a mix of basil, thyme,parsley, chive and oregano seeds.Check them out HERE

 

 SeedCoins

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Moneygram offers payment and financial services across 200 countries including India. These fun, festive, earth friendly seed paper matchbooks will be given away to 10's of thousands of customers celebrating Diwali this Autumn. Plantable promotions continue to be an eco friendly solution for many occassions and promotions. Check them out HERE.

 

diwali matchbook

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Bloomin loves to work with other local companies who share our sustainability values. We had the privilege this month to work with Door to Door Organics, another B Corporation.

Door to Door Organics is Colorado's home, office and co-op delivery service of fresh, organic fruits, vegetables and select groceries. Each week they deliver the freshest organic produce, local grocery items, including coffee, freshly baked artisan breads, nut butters and organic and pastured meats.

Door to Door Organics

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If the month of May doesn't already send you on glorious impromptu bike rides, then these seeded plantable coasters will remind you to jump on! May is 'Bike Month", at least in Tacoma, WA.  The folks at Bike253.com are doing their dandiest to get Tacoma biking to work and to play.  And hey, while you're biking along the road, throw out a couple wet coasters and watch the wildflowers grow on the rest of your summer rides! Need something branded for your company? Check out bloominpromotions.com for all of our promotional items. Sold through distributors.  

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Here at Bloomin', we love when clients show us their seed paper sprouting into wildflowers. Our latest testimonial comes from NK Promotions, a promotional products company based out of sunny Hawaii.

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Looking for a way to incorporate the Thanksgiving holiday into your promotional campaign? The Lil' Bloomer Recipe Card is the perfect way to get noticed and have a lasting impression on your target market. The example below incorporates a seed paper leaf embedded with thyme, sage, and parsley seeds, all of which grow into ingredients crucial to the turkey stuffing recipe.

The Lil' Bloomer Recipe Card is great for any holiday-themed dish or for simply promoting healthy eating habits. All of us at Bloomin' are excited to see the new ways companies use this product to project their messages.

Happy Thanksgiving, and enjoy the stuffing!

Bloomin' Recipe Card
Tagged in: Recipe Cards
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We mean it when say our seeds are randomly dispersed in our paper. One wildflower seed in this plantable seed paper postcard decided to randomly disperse itself right where Jane Lynch's tooth should be! Don't worry we have an amazing quality control team that checks every piece to catch this type of nuances.  But this postcard does more than just make us laugh, it's being used to promote VH1's Do Something Awards. This award show highlights celebrities and young adults that are making a difference. Check out this clip of the highlights from last years ceremony and be sure to watch on August 18th to help celebrate the do-gooders of the world!

 

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Jane Lynch Do Something Awards

Tagged in: Press
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It's Time for Back to School

Posted by on in Plantable Seed Paper Promotions

 

We've got great education-themed promotions at Bloomin Promotions for any kind of learning institution. Plantable seed paper makes a unique statement about growing minds. Check out our back to school Mini-Gift Pack!
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Tagged in: Back to School
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What's Up, Doc?

Posted by on in Plantable Seed Paper Promotions

carrot seed paper
carrot seed paper

We made this paper for a promotion this spring. It was a 2" x 3.5" orange seed paper card embedded with carrot seeds and letterpressed with black soy ink. You gotta love the old-world debossed look that the letterpress stamps in the the seed paper. A couple of months later we see the photo below come through. We love seeing our paper grow even more than we like to look at it and touch it.

 

carrot sprouts
carrot sprouts
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clorox4x5

Here is a cool project we recently did for Clorox. We produced 120,000 pieces in less than 3 weeks time along with everything else we do here. It's a twist in our regular PP product (4 x 5 two-part postcard). The card was printed on Mohawk 100% recycled cardstock made with wind-energy. The green wildflower seed paper was handmade here in Boulder, Colorado. Like always, Bloomin's paper has the highest germination rate in the industry (this paper will grow like mad!). Guaranteed!

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Cheers for Cheerios

Posted by on in Plantable Seed Paper Promotions

 

Check out a recent seed paper coaster for General Mills which was inserted into each box of Cheerios. We're very excited to share this amazing product with you. The order was over 100,000+ seed paper coasters to be inserted into each and every box of Cheerios. 

It was a successful eco-product for the popular Cheerios brand cereal—and for Bloomin' Promotions, as well. Here are a few pictures of the box itself and  how it looked on the supermarket shelves.

cheerios

Tagged in: Cheerios
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Whether used for greeting cards, social stationery, or promotions, our all-natural seed paper makes its most meaningful impact when planted—the garden it grows can be enjoyed year after year, adding a little more beauty to our world.

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